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Local search has become the front door for clinics and dental practices. A parent searches “emergency dentist near me” on a Sunday, a commuter looks up “physiotherapy appointment today,” a new resident checks “NHS dentist taking patients” within their postcode. The providers that show up, look credible, and make booking effortless win the appointment. The ones buried on page two never get a chance to show their bedside manner. I’ve spent years working with healthcare own